Business CourseWork (Should NewPostcom Introduce a 10-day military Essay

Business CourseWork (Should NewPostcom Introduce a 10-day military training course) - Essay Example mployees declared the training beneficial for their discipline, confidence and incentive to work as well as for future teamwork collaborations, something that is evident from their professional record as well. The costs of the military training were recorded, as well as the difficulties in the way of the launch of such a training course. However, in view of the great benefits of such a program, as well as keeping in mind the positive results and cost effectiveness thereof, it is recommended that the training course be launched. This project will undertake to discover whether it is practical for telecommunications firms, such as New Postcom, to introduce a 10 day military training course for its new employees. It was observed that some firms have concluded that the new generation of Chinese professionals lacks the professionalism to function effectively at work. Some of the senior managers have laid the blame on the pampering of the new generation that was brought up under the One-child policy of China; being the only child at home, the young professionals were pampered a great deal by their parents and, consequently, did not develop a responsible and independent character. Therefore, some of these employees, who lacked the incentive to work hard professionally, underwent a 10 day military training course in order to improve their professional skills: motivation, confidence and hard work. The project aims at finding out whether such a military course would, indeed, be so beneficial. This would be done by surveying the employees who have underwent such a training course to find out if they felt any benefits of the training course. They will be handed questionnaires to answer that would help gauge their feelings concerning the course. Direct interviews, both of the employees and the employers who are supervising them, will also be conducted. The first set of interviews, as well as the questionnaires, will shed light on what benefits the course had on the employees,

Violence Against Jews Was the Main Feature Essay Example for Free

Violence Against Jews Was the Main Feature Essay Violence was certainly a part of Nazi anti-Semitic policies, but it can be argued that it was the main feature. The Nazi’s had many other policies against Jews that were not focused on violence, but on other ways to make the lives of Jews increasingly difficult. We can certainly say that violence was a feature of the policies of the Nazi’s. And there was a great amount of violence mainly against Jews but also at other not-Aryan groups. One of the first acts of violence was in 1933, a spontaneous attack and boycott on Jewish shops by Nazi movements that were not totally under the control of the regime. It was known as the revolution from below. We can however argue that this act of violence was not a real policy of the Nazi’s, because it did not come from the Nazi top but from individuals those who supported the Nazi’s. On the other hand, it was later supported by Hitler and his regime and that was the first of the many acts of violence against Jews. A very important move of the Nazi’s against the Jews was the Law for Restoration of Professional Civil Service in 1933, this law dismissed Jews from civil service. It had a big and terrible impact on the economical and psychological state of middle-class Jews. But it did what the Nazi’s intended for it to do, because of this law, 37000 Jews left Germany. Later that year other similar laws were passed, all aimed at excluding Jews from jobs and professions. However passing a law, how discriminating it is, is not violence. It seemed that the Nazi regime tried to bully the Jewish people away from Germany. Without using violence, this proves that there were features of the anti-Semitic policies that did not include violence. Another non-violence but highly important move were the Nuremberg Laws from 1935. This law was a typical anti-Semitic legislation, they banned inter-marriage between Aryans and non-Aryans and they excluded anyone that did not have purely German blood from having German citizenship. These laws are said to be a tactic to replace random violence with controlled legal discrimination. This is a strong argument to say that the main feature of the Nazi anti-Semitic policies was not violence, but more discrimination and making the lives of Jews increasingly difficult through legislation. However, that same year, 1935 attacks on Jewish shops and synagogues started, this increased over the years until the real breakout of kristallnacht, in the night of 9 November, 1938. This night thousands of Jewish shops, homes and synagogues were destroyed and burned down. And Jews were arrested everywhere, this was an organised event and even though the regime pretended like they did not know about this, they were the ones behind it. The Nazi leadership wanted the violence and vandalism against the Jews but was careful to make it seem like they had nothing to do with it. This was a big feature of their policies, encouraging violence, bit making it seem like they knew nothing about it. All these events make up a balanced policy, not totally focused on violence as their main feature but still using violence and discrimination. We can say that violence was not the main-feature of Nazi policies. However it did have a very big role, they did not only use violence to be anti-Semitic. They also used legislation and law very carefully to discriminate the Jews and make their lives much harder. It seems as if they first started out with trying to scare the Jews away from Germany through laws and non-violent boycotts. When this did not have the desired effect, the Nazi regime decided that it was time for more action and harder policies, using more violence against the Jews. Violence might not have been the main feature in the period of 1933-1939, it did become one after this period of time. That leads us to believe that in the ’33-’39 period discrimination through legislation was the main feature and not violence.

Vietman War :: essays research papers

From the 1880s until World War II (1939-1945), France governed Vietnam as part of French Indochina. (Indochina also included Cambodia and Laos, and was ruled by the emperor Bao Dai). During this time, the nations of Indochina fought for their sovereignty. In 1940, the Japanese troops invaded and occupied French Indochina, (causing the United States to step in and demand Japan to leave). In December of that year, Vietnamese nationalists established the League for the Independence of Vietnam, (or Viet Minh), â€Å"using the turmoil of the war as an opportunity for resistance to French colonial rule† (Nixon, 24). When Japan would not cooperate, the U.S. and Viet Minh formed an alliance against them. The U.S. sent in militia, and the Viet Minh began guerrilla warfare. The Viet Minh troops rescued downed U.S. pilots, located Japanese prison camps, helped U.S. prisoners to escape, and provided valuable intelligence to the Office of Strategic Services (OSS), the forerunner of the Ce ntral Intelligence Agency (CIA). Ho Chi Minh, the principal leader of the Viet Minh, was even made a special OSS agent. Eventually, the Japanese signed their formal surrender (on September 2, 1945), and Ho Chi Minh used the occasion to declare the independence of Vietnam, which he called the Democratic Republic of Vietnam (DRV). However, although Emperor Bao Dai resigned the throne, the French refused to acknowledge Vietnam’s independence, and later that year drove the Viet Minh into the north of the country. Ho Chi Minh wrote over eight letters to Truman (while he was president) asking him for the U.S support. However, after the Cold War, the United States and Truman feared support of communism in any form. The United States and Truman therefore condemned Ho Chi Minh as an agent of international Communism and offered to assist the French in recapturing Vietnam. â€Å"In 1946 United States warships ferried elite French troops to Vietnam where they quickly regained control of the major cities, including Hanoi, Haiphong, Hue, and Saigon (now Ho Chi Minh City), while the Viet Minh controlled the countryside† (Ebert 38). (Although the Viet Minh had only 2000 troops at first, the recruiting increased after the arrival of French troops, and by the late 1940s, the Viet Minh had hundreds of thousands of soldiers). In 1949 the French set up a government to rival Ho Chi Minh’s, installing Bao Dai as head of state. In May 1954 the Viet Minh mounted a massive assault on the French fortress at Dien Bien, in Northwestern Vietnam.

greek philosophy Essay -- essays research papers

Greek Religion is the beginning to Greek philosophy and the beginning to many great philosophers. The lack of stimulation that Greek religion is the main reason why the study of philosophy became so popular in Greek culture. Philosophy of religion was studied because people like Socrates did not understand why things were and why they had to be only that way. The lack of religion is what led to people and philosophers questioning the ethical choices people followed. Philosophy is a study of beliefs and knowledge by a group or an individual; the study of philosophy according to Socrates was supposed to lead man with knowledge that equaled virtue that eventually led to happiness. Philosophy was a way of living back in Greek culture. There were philosophers like Socrates, Plato, Arcamedies, and Aristotle that were constantly question why things happened and went against what was Greek religion. These men taught the Greek people to study philosophy and knowledge so it would free their souls. Socrates felt that mans soul was rational factuality but the soul was filled with irrational choices. Man needed to focus on what they could do to become truly pure and rational that would led them to there rational soul.  Ã‚  Ã‚  Ã‚  Ã‚   The Greek sophists were the professional educators in the poleis. It was these sophists that taught Greek men and boys to open their souls and become one with themselves. They mad them question everyday living and why things were there. A sophi...

Pregnancy And Breastfeeding Essay

Lisa and her husband have decided that they are ready to prepare for their first child. Lisa is 26 years old, weighs 125 pounds and is 5’6†. Lisa has been reading everything she can find on pregnancy because she knows that her prepregnancy health is important to the success of her pregnancy. She knows she should avoid alcohol, especially because alcohol is potentially toxic to the growing fetus in the first weeks of pregnancy, and she could become pregnant and not know about it right away. Lisa is not a smoker and does not take any medications. Although, she does drink 4 cups of coffee per day and drinks 3 diet cokes each day. She has already modified her diet to include some extra protein, along with more fruits and vegetables. She has always taken the herbal supplements glucosamine for her joints and ginseng for energy. She recently started taking an over-the-counter vitamin and mineral supplement. Lisa has always kept in good shape by running and yoga, and is admittedly worried about gaining too much weight during the pregnancy. She plans to continue exercising throughout her pregnancy. Answer the following questions. Women during pregnany do not recive the proper nourishment of vitamin and mineral supplemts. It is reccomended that they take a prental multiviamin mineral supplement due to the lack of calories, protein, folic acid, vitamin d, calcium, iron, iodine, and zinc in their diets. Deficiencies of these nutrients can result in deficiencies in infants such as low birth weight and reduced head size. I would recommend that Lisa should reduce her coffee and soda intake as they consist of high caffeine. Heavy caffeine use (in animal studies) showed reproductive problems such as mis carriage and birth defects. It would be safe for her to eat up to 12 ounces of fish such as tuna or salmon. The four types of fish that she should avoid are shark, swordfish, kings makerel, and Tilefish which they all contain high levels of meurcury. Consumtion of these products during pregnancy can lead to developmental delays and brain damage. It is common for pregnant women to experience morning sickness and constipation due to hormonal changes in the 1st trimester. I recommend that Lisa eat small frequent meals, eat dry crackers, and avoid food with odors to prevent nausea and vomitting. If she is undergoing constipation, the hormonal changes slow down the GI tract. She should have a high fiber diet and consume at least 8 glasses of fluids a day anlong with exercise daily.

World War Term Paper Topics

World War Term Paper Topics So your professor just assigned you a horribly long 8 page history term paper assignment, and gave you a week to accomplish it. If that happened – you have come to the right place as our term paper writing company will help and give you a couple of tips on how to write an excellent world war term paper, and make sure the professor will also acknowledge your efforts. In the best case – the professor gave you a list of topics to choose from and you can pick either topic and be graded equally with other world war term paper topics. In this case you won’t have to panic, as all you simply need to do – is conduct a proper research and write a good world war term paper.  The worst you can do – is fail the world war term paper text, and not cover the topic properly. This totally depends on you, and if you manage to write a good text – everything will be great, or simply order a custom world war term paper and let the writer choose a good topic from all your given world war term paper topics. In the worst case – the professor will not limit you with the world war term paper topics, and you will have to come up with one of your own. This definitely will be harder and you will have to put in more effort to write a good paper. Now, not only the text of your world war term paper results your grade but the world war term paper topic as well. When thinking of a good world war term paper topic – you need to try to find a world war term paper topic vague enough for you to be creative and imaginative, but specific enough to be able to focus on a specific aspect. For example, if you are thinking to write a world war term paper named World War I – it will be a very vague topic, and you won’t be able to cover all the material in 8 pages, as world war will probably take 40 or more pages, and if you focus on a specific aspect of the World War I – you will need to name the paper appropriately. Try finding an interesting topic in the World War I section, such as The role of women in the World War I. This topic is specific enough, and will show your professor the main idea of your paper. As soon as you have come up with the best world war term paper topic – you need to start writing the structure of your world war term paper. The structure is something that tells you what to write about, and the order of your thoughts. When developing the structure of your world war term paper, you need to perform a little brainstorming and make sure you cover the whole subject you have chosen. Brainstorming will help you make sure not one single idea is missed. Some ideas you come with might seem crazy, but still write them down. Maybe in future you will develop a better thought, based on a crazy idea you have written down. When writing a paper on World War I, the internet and libraries are not your only source of information. Try to find some other unique sources which will make your world war term paper more interesting and personal. A great way to do that is to check if your ancestors have something: Diaries, notebooks, journals will do. This way you will show your history professor that there is much more you know, than is provided in class, and you will have a great mark for your world war term paper. The list of possible World War essay topics: 1. The Beginning of World War II 2. Origins of World War I 3. Women In World War II 4. Who Started World War I? 5. Major Weapons in World War II 6. Was the First World War a Total war for Britain? 7. The Causes and Effects of World War I 8. Ireland during World War II 9. American  Reflections of World War I: The Great War 10. Reasons for Russia entering the WWI 11. Civil War in the Former Yugoslavia During World War II 12. Similarities and differences between the first and second World Wars 13. Causes Consequences of WWI 14. DBQ on WWI 15. United States’ Involvement in WWI 16. The Colossus: A Great Invention of WWII 17. Hitlers Search for  Religious Artifacts During WWII 18. How Effective was Canadas Role in WWII?

The Cinema †More Than a Social Phenomenon. Film History Essay

The Cinema – More Than a Social Phenomenon. Film History Essay Free Online Research Papers The Cinema More Than a Social Phenomenon. Film History Essay Going to cinema is more than a social phenomenon; a simple technology has been able to culminate art forms culturally shaping society. The cinema experience draws upon such a wide intersection of factors it has become a complex subject of extensive and varying fascinations. Personal idiosyncrasies, preferences and appreciations form differing types of allure of the silver screen as discussed in 5 insights into cinema going. Frank O’Hara’s poem â€Å"To the Film Industry in Crisis† , is an ode to not only film, but O’Hara’s love of film. Illustriously and affectionately, O’Hara emphasises particular aspects he loves about cinema, while employing near sarcastic tones to convey a simultaneous sense of ambivalence. In the first stanza of the poem, he establishes a hierarchy of his love for other art forms, â€Å"Not you†¦nor you experimental theatre†¦nor you promenading Grand Opera, obvious as an ear (though you are close to my heart), but you, Motion Picture Industry, it’s you I love† . Interestingly, he ironically shows that despite an appreciation for the ‘high arts’ of theatre and opera, it is the cinema that he ultimately appreciates. The ironic use of the capitalised words of ‘Motion Picture Industry’ is a recognition of it as the antithesis of ‘high arts’ of opera and theatre. This follows and builds up to the second stanza, as he recollects a flurry of classic and favourite film moments and actors, almost like the canon of the cinephile. The style and flow of the poem resembles ranting as O’Hara’s memory unfolds with a flow of cinema knowledge. This is perhaps an insight into the minds of cinephiles in a sense of overcome by moments which are recalled almost as though they were personal experiences. The poem ties up with a mildly sarcastic tone in the ode to the actors â€Å"Long may you illumine space with your marvellous appearances, delays and enunciations, and may the money of the world glitteringly cover you as you rest after a long day under the klieg lights† . With this poem, we gain a sense of the overwhelming sense of pleasure derived from the culture of obsession with the cinema, actors and actresses. It is perhaps so overwhelming that any doubts about its commercialism or authenticity have been accepted, as seen thro ugh O’Hara’s sarcastic tone. Richard Hugo’s â€Å"The Real West Marginal Way† in a chapter titled the White Line, Hugo recollects childhood memories of 1930s of visiting the George Shrigley’s White Center Theatre. Hugo nostalgically describes his theatre, or â€Å"paradise†, in vivid detail where he recalls the beginnings of his fondness for the cinema. There was a white line in the cinema where he and other children were not allowed to cross as not to disturb the adults watching the film. Hugo draws an analogy to his favourite film of all time â€Å"Man On A Tightrope† directed by Elia Kazan, which tells the simple story of a circus led by Cernik to escape their government and cross the border. The border and white line serve as a parallel metaphor as the division between the â€Å"world of imagination† from the â€Å"world of serious organisational adult responsibility† . He applies Cernik’s journey to that of his own circumstance, â€Å"For poets the film should be special. Like Cernik, poets cross that border, often at some risk, to reach the land where usual moral judgements are suspended†. The suspension of judgement is an important freedom on Hugo’s side of the white line where the children are ignored by an overpowering loudspeaker and simply allowed to the freedom to talk. Hugo’s love for this film becomes apparent in his own idiosyncrasies. He describes how people’s reaction to â€Å"Man on A Tightrope† become a factor in his judgement of people’s characters, â€Å"If you don’t like it, chances are I wouldn’t like you† . This makes the suggestion that art, or in this case cinema, is inextricably linked to character and individuals. For one who loves and knows â€Å"Man on A Tightrope†, Hugo describes the strange feeling of still being mystified by how the film unravels despite knowing and being able to recall entire scenes. The strongest and most lasting impression of Hugo’s article is the realisation of how he longs for the feeling of being completely submerged in a film that he once felt as a child behind the white line. It is a feeling he can only appreciate in retrospect as he deals with the growing responsibility of age. In the introduction of Jean-Claude Carriere’s â€Å"The Secret Language of Film† , translated by Jeremy Leggatt, Carriere draws an analogy between modern cinema going and that of the first uses of the technology in Africa by the French colonial administrators. In the early 1920s, film shows were held the purpose of was not only to entertain, but also to â€Å"demonstrate to and subject African populations the unassailable supremacy of the white nations† . Invited to these shows were African notables and religious leaders, who, in despite of their religious beliefs which forbade them to depict the human face and form, attended entire shows with their eyes shut. Carriere draws his crucial parallel, â€Å"Sometimes I think we ourselves are not very different from those African Muslims when we go to see a film†¦Unlike them, we keep our eyes open in the dark, or we think we do† . Carriere is referring to our own set of habits and behaviours which ‘blinds’ us from being fully aware of what we are exposed to. â€Å"We refuse to see, or else we see something else. There is in every film a region of shadow, a stockpile of the not seen.† It is our habitual reception of film that contorts our reception, or perhaps even composition, of films. What is interesting about this is that, unlike other art forms, we are forced to see the same images at the same speed; â€Å"We are travelling on the same train† , so to speak. There is an element that forms appreciation of film in such a wide range of aspects despite being part of the audience entity . Due to the nature of cinema, we have a certain freedom to receive only the aspects of a film that we want, however it is this freedom that allows us to blind ourselves. The Rustle of Language by Roland Barthes , translated by Richard Howard, is an insightful article into the behavioural patterns of the act of ‘cinema going’. Barthes likens the â€Å"cinema situation† to a process of a hypnotic state, as he describes why being at the cinema is by its own character, special. He describes this due to our fascination with cinema in two distinct ways. We experience this hypnotic states through both a narcissistic body, which â€Å"gazes, lost† at the cinema images, and a â€Å"perverse body† , which fascinates itself with the act of going, sitting in, and leaving the cinema. Barthes primarily concerns himself with the latter. Barthes suggests that the conditions of hypnosis, â€Å"vacancy, want of occupation, lethargy† resemble that of the reasons we often go to the cinema â€Å"idleness, leisure, free time†. The cinema situation is â€Å"pre-hypnotic† . The darkness of the cinema acts as a â€Å"twilight reverie† , in which we explore our body’s anonymous freedom in an â€Å"urban dark†. Our state of hypnosis continues as we resonate with the ‘vibrations’ of the projector light’s ‘dancing cone’, which exists both ‘motionless and dancing’. However, the most interesting feature of Barthe’s analogy is his fascination with leaving the cinema. The pleasures of the perverse body as distanced with that of the narcissistic body is what most draws Barthes to the cinema. This â€Å"bliss of discretion† he describes can be interpreted as the surreal feeling of leaving the cinema as if being woken up, due to th e change in physical, environmental and emotional changes. Barthe’s concept ‘blissful discretion’ as we re-enter our own lives, often leaves us wanting for more. In â€Å"The Manchurian Candidate† by Greil Marcus , a book dedicated to the analysis of the 1962 film â€Å"The Manchurian Candidate† directed by John Frankenheimer, it explores how the film is immersed in American culture. Marcus delves into the intricacies of the film with an obvious passion, as he anecdotally and nostalgically gives his impressions of his first viewings of the film. This notion of first impression, or rather an impression sufficing the statement â€Å"Greatest movie I ever saw†, for Marcus, is an â€Å"overwhelming† sensation in which â€Å"The momentum of the film† will leave you ignorant of its flaws until viewed in retrospect. The difference between â€Å"Then and now†, particularly because his analytical inquisition into the film, becomes apparent in his opening description of â€Å"this 1962 black and white film made up of†¦HitchcockWellesBody Snatchers† , quite contrary to the â€Å"gift of art† felt during his first impressions. Seeing the film for the second time with his friend, Marcus anecdotally describes the immediate but brief discussion of their impressions of the film â€Å" ‘Greatest Movie I ever saw’ he said flatly, as if he didn’t want to talk about it, and he didn’t. He said what he said stunned with bitterness, as if he shouldn’t have had to see this thing, †¦as if the whole experience had been, somehow, a gift, the gift of art, and also unfair† . This sense of unfairness upon being presented with â€Å"the gift of art†, and just quickly taken away, is a familiar emotion in movie going which Marcus suggests is more than withdrawal symptom. The complex and conflicting feelings of â€Å"stunned with bitterness†, â€Å"both true and false† is a reflection into the meanings of art. As described earlier this first impression is an overwhelming sense of flawlessness, which is an interpretation as to the meaning of art; a certain flawlessness due to its truth to its own existence. This therefore allows for the coexistence of conflict. Perhaps this unfairness derives from the sense that our lives are filled with conflict although hardly resembling the flawlessness of art. The piece is written criticising the film in light of retrospect as seen in the first paragraph. This unfairness, perhaps is the idea that the first impression, or impressions, allows us to view and appreciate films in a way which cannot be recreated upon subsequent cinema experiences. The fascination with film going is often extended far beyond the moving pictures shown in a dark room. It can also be the dark room. It can be the void we feel when we are removed from our state of fascination. Our cinema habits, possibly depending on how, and how much we love cinema, can overflow into our lives. In its own sense, it is an experience almost as wholly as being, which is why it the feeling still astounds us. Research Papers on The Cinema - More Than a Social Phenomenon. Film History EssayWhere Wild and West MeetThe Hockey GameHonest Iagos Truth through DeceptionEffects of Television Violence on ChildrenMarketing of Lifeboy Soap A Unilever ProductRelationship between Media Coverage and Social andThe Spring and AutumnHip-Hop is ArtThree Concepts of PsychodynamicDefinition of Export Quotas

23 Uplifting Things to Do on Thanksgiving Day You Must Try This Year

23 Uplifting Things to Do on Thanksgiving Day You Must Try This Year Thanksgiving is one of the most bright and cheerful holidays of the year, a day to spend with your family and friends and get together for a tasty meal and peaceful evening. Here are some things to do on the Thanksgiving day to make it memorable and fun. Celebrating With Your Family For many families, Thanksgiving weekend is a chance to enjoy rare meetings and festive mood. 1. Cook a dinner. Cooking a dinner with your family is a touchy and precious moment for you and your family to remember. Its also a great way to show your gratitude and lend a helping hand to the hostess. 2. Watch Thanksgiving Day Parade. Parades are held in many cities and watching them on TV or in real life makes this day really special and festive. 3. Play sports. There are multiple health benefits of spending time with your relatives outdoors. Sports activities are useful in particular considering a full course dinner ahead. Tennis, basketball or frisbee are great activities for big families. 4. Watch an old movie. Thanksgiving is a great opportunity to sit altogether by the TV. Your family may choose a movie to watch annually and make it a good family tradition. 5. Look through family photos. Make this holiday a little bit nostalgic: your elder family members will enjoy that. Some of your family members could even start asking you awkward questions about your life in college. 6. Decorate the table. Dont forget about fancy napkins and candles! Beautiful decorations will set up the mood for tasty dinner. 7. Take a trip to the countryside. Living in a big city might be stressful so spending a weekend in the countryside is a relaxing and healing way to celebrate. 8. Make a wish by breaking wishbone. While carving a turkey take out a wishbone and let it dry. After the dinner, two family members pull at it and the winner makes a wish. 9. Participate in Turkey trot race. Burn up some calories before the big dinner and also raise some money for low-income families. Celebrating With Your Friends Friendsgiving Being away from home doesnt mean that Thanksgiving is canceled. Make it into Friendsgiving which tends to gain popularity through last years. Even with poor cooking skills, you can still throw an amazing party and even set up a new tradition among your friends. 1. Play video and board games. Entertainment is an important part of the holiday. So dont forget to prepare the list of games you and your friends will enjoy. Apples to Apples, Jenga, Clue are not taking too much time to play as Monopoly so are a better choice for a fun evening. 2. Watch annual football game. If you and your friends enjoy sports, its a good idea to watch a sports channel together and cheer for your favorite team. 3. Watch the best episodes of favorite sitcoms. Share the episodes you enjoy the most with your friends. Holiday-themed episodes will fit the most. 4. Set up a picnic. If the weather is fine and you dont want to stay inside, go ahead and pack for a picnic in the nearest park or wood. Fresh air and the beauty of fall weather are great for active games and sincere conversations. 5. Ride bikes in a park. Fast and active ride in a park can easily burn off calories you’ve consumed this holiday weekend and also set up a good mood for the rest of the day. 6. Pajamas party. Its more untraditional way to celebrate Thanksgiving but definitely a fun one. Cozy pajamas, chilling music and tasty snacks among holiday lights will create a relaxed holiday mood. Sounds nice, doesnt it? However, there are even more party ideas for students to celebrate Thanksgiving Day. 7. Play football. Team active sports are great before big festive meals. Football is a traditional game for this holiday and it is fun to watch for those, who choose not to participate. Celebrating on Your Own Dont be depressed if you are celebrating this day without guests. Make it a real holiday for yourself and do what makes you happy. 1. Take a good nap. Thanksgiving weekend is a wonderful time to shake off stress from studying and working the whole year. So take a time to relax and get a good rest. 2. Take popcorn and watch a favorite movie. Is it Scream or Batman? Grab a big bowl of popcorn and turn on your favorite movie or sitcom. 3. Take a long walk or ride. Sometimes you really need to fresh up your thoughts and walking in the fresh air is a way to do it. And its a great cardio exercise. 4. Prepare for Black Friday. If you are about to go shopping on a Black Friday, make a list of things to buy and shops to visit the next day. This will help you to concentrate on things you really need and not to be distracted on sales. 5. Volunteer. Your local churches or homeless shelters may need some help, especially at this time of the year. You can help with cooking and serving a meal or donate redundant clothes to charity. By the way, did you know how many benefits you get from volunteering? 6. Make a thankful list. This is more than just a good tradition but the way to concentrate on aspects of the past and stay positive for the future. So go ahead and make a list of things that have brought you happiness this year and what you are thankful for. 7. Watch Thanksgiving documentary. There are plenty of amazing historical movies about pilgrims and origin of Thanksgiving Day which you will find interesting. Enjoy your Thanksgiving and don’t forget to give your thanks!

Jay Greenberg Essay Example | Topics and Well Written Essays - 250 words

Jay Greenberg - Essay Example The musical prodigy was discovered in 2004 during a CBS 60 minute news segment and from there he grew into a professional and sought after composer. His first CD was released in 2006 by Sony Classical which featured the Symphony #5 and Quintet for Strings performed by the London Symphony Orchestra as well as the Juilliard String Quartet with Darrett Adkins respectively (â€Å"Jay Greenberg†). Some of Jay’s most famous works have been the Violin Concerto produced in 2007, the Four Scenes in 2008 with a double string quartet, and Concerto for Piano Trio and Orchestra. His beautiful works have been publicly performed both nationally and internationally by such renowned orchestras as the Pittsburgh Symphony, the New Haven Symphony Orchestra, the Minnesota Orchestra and the Orchestra of St. Luke's (â€Å"Jay Greenberg†). In 2009 Jay’s work was even commissioned and premiered at Carnegie Hall for the youth orchestras, Skyline Dances (â€Å"Jay Greenberg†) . Jay produces most of his brilliant work on a computer using notation programs and feels that he hears the music taking shape inside his head. There is no doubt that this young and gifted composer will go a long way. Works Cited â€Å"Jay Greenberg.† schirmer.com. G. Schirmer Inc., Mach, 2011. Web. 26 Apr. 2011

Organized Crime Essay Example | Topics and Well Written Essays - 500 words - 3

Organized Crime - Essay Example orite areas of organized crime syndicates involve illegal drugs, gun running, and modern human slavery or in human trafficking for prostitution, drug mules, and donor organs. The current event news story discussed in this brief paper appeared in the Wall Street Journal written by Sean Gardiner dated last February 11, 2014 entitled â€Å"Arrests in New York and Italy on Gun, Drug Trafficking.† Criminal organizations find it favorable for their own highly-secretive operations to combine the sale and transport of illegal drugs with running for guns because these two contraband items are closely related; shipping illegal drugs across the international borders required a good arsenal to fight off police authorities after them. In the aforementioned news article, law enforcement authorities finally acted after two years to arrest about two dozen people involved in an international drug-dealing conspiracy. Seven men were arrested in Brooklyn, New York City by agents of the Federal Bureau of Investigation (FBI) and another seventeen men were also arrested in Calabria, Italy by Italian National Police agents (Gardiner para. 3). The arrested men are reputedly members of a new crime syndicate, the Italian-American Mafia, patterned after the earlier Sicilian Mafia. Evaluation – criminals engage in illegal activities because of the high profits provided by such type of activities. In the said news article, the arrested men tried to engage in traffic of narcotics combined with money laundering, kidnapping, and extortion. This is an alarming development because organized crime syndicates always try to establish new criminal links to their own group to further their objectives and achieve them much more easily as compared to going it alone. This type of criminal connections present a more difficult task for authorities to monitor because it crosses national boundaries and involve issues of sovereignty. However, a good working relationship with counterparts in other countries

Disciplines Essay Example | Topics and Well Written Essays - 250 words

Disciplines - Essay Example Web development uses system development process. The phases in both software development process and system engineering have some similarities in that they are sequential. These process/phases have to be followed step by step. System engineering is taken to be the first process in the software development life cycle. This is where the requirements of the larger system where the software will be functioning under are considered (Mishra, 2011). Security systems can use the SecSDLC (security system development life cycle) which happens to follow the same methodology as the commonly known SDLC (system development life cycle). Both do consist of the same phases but SecSDLC involves the identification of specific threats as well as the risks that they represent (Charles K., 2013). Sage A. P. (1992). System Engineering, Volume 6 of Wiley series in systems engineering and management. Wiley series in systems engineering, Technology & Engineering Wiley inter-science publication, John Wiley &

How are social relations expressed in consumption practices Use Essay

How are social relations expressed in consumption practices Use detailed ethnographic examples in your answer - Essay Example They get socially attached to other people by doing these activities. The understanding level of relation between consumption practices and social relationship is complex because it has become a very common part in the society. People do not bother to remember the experiences that are gained through real life activities. Acknowledgement is a powerful mode of communication and it creates positive relationship among human beings in society. Many anthropologists have observed the change in human nature from the past era to recent contemporary era. They share knowledge to the society regarding socio-culture, archaeology and biological anthropology based on the relevant observations. In the modern world, consumers not only make decisions based on service or product attributes but also based on several emotional elements, such as joy, anxiety, fear and feelings. This essay explains how social relations are expressed in consumption practices with the help of case-studies and ethnographic ex amples. In the modern world, it is believed that betterment of a society or country is directly proportional to the enhancement of consumption process. Though it might seem that it is only based on economic perspective but there are scenarios, where it has been observed that consumption processes have integrated the social relationship within human society. Human experiences are valuable and exchange of knowledge is possible only by communication processes. People communicate with each other in general contexts and it helps them to enhance their own knowledge and skills. For an example, according to Kabyle of Algeria in the ‘Outline of a Theory of Practice’ there is an important significance that provides the understanding of a social anthropological study. According to the study, social influence is imposed on an individual through education and socialization and is expressed through cultural practices, such as consumption (Barnard, 2001, p.570). Knowledge about anything is

Remediation technologies Assignment Example | Topics and Well Written Essays - 500 words

Remediation technologies - Assignment Example The pests have become more resistant to the crop and caterpillars are growing at an alarming rate. The caterpillars have invaded farms in large numbers and their growth is making an ecological imbalance in the ecosystem. The sizes of caterpillars have drastically changed. Each caterpillar is now larger and more destructive. Attempts to spray them with chemicals have been futile as they are more resistant to pesticides. Farmers who adopted the crop now depend more on pesticides than ever before and in turn pollute the environment on a larger scale. The nation is facing shortage of food after the pests destroyed large tracks of corn. To try to rehabilitate the environment that is being destroyed it is important to withdraw the GMO corns from the fields and apply Monitored Natural attenuation (Direitos). This will control the modification of caterpillar genes and in turn control their numbers. The move will also reduce the use of pesticide and reduce the levels of pollution in the environment. This method is suitable since the impact is not so big and it is the cheapest in rehabilitation. The method also does not require a lot of attention allowing the community to proceed with other economic activities. Direitos, Terra de. In historic ruling, Brazilian court bans release of Bayer GM corn. 13 March 2014. 15 April 2014

How are social relations expressed in consumption practices Use Essay

How are social relations expressed in consumption practices Use detailed ethnographic examples in your answer - Essay Example They get socially attached to other people by doing these activities. The understanding level of relation between consumption practices and social relationship is complex because it has become a very common part in the society. People do not bother to remember the experiences that are gained through real life activities. Acknowledgement is a powerful mode of communication and it creates positive relationship among human beings in society. Many anthropologists have observed the change in human nature from the past era to recent contemporary era. They share knowledge to the society regarding socio-culture, archaeology and biological anthropology based on the relevant observations. In the modern world, consumers not only make decisions based on service or product attributes but also based on several emotional elements, such as joy, anxiety, fear and feelings. This essay explains how social relations are expressed in consumption practices with the help of case-studies and ethnographic ex amples. In the modern world, it is believed that betterment of a society or country is directly proportional to the enhancement of consumption process. Though it might seem that it is only based on economic perspective but there are scenarios, where it has been observed that consumption processes have integrated the social relationship within human society. Human experiences are valuable and exchange of knowledge is possible only by communication processes. People communicate with each other in general contexts and it helps them to enhance their own knowledge and skills. For an example, according to Kabyle of Algeria in the ‘Outline of a Theory of Practice’ there is an important significance that provides the understanding of a social anthropological study. According to the study, social influence is imposed on an individual through education and socialization and is expressed through cultural practices, such as consumption (Barnard, 2001, p.570). Knowledge about anything is

Their eyes were watching God has been called an awakening Essay

Their eyes were watching God has been called an awakening novel.Discuss the meaning of this term and relate it to janie - Essay Example Janie returns her hometown draggled and tired out. Everyone is astonished to see her in this condition. She becomes the subject of criticism for porch sitters who gossip outside her friend Pheoby and her husband Sam Watson’s home. However, Pheoby defends her and tries to comfort her by asking her what has happened during the last few months. She takes Janie to her house and offers her food and comfort and empathically listens to her story. A theme of judgment thus develops in the story. Porch sitters judged Janie in a wrong way by using harsh words and criticizing her past actions and current looks, whereas Pheoby, being a nice human and a good friend, chose to comfort her. Obviously Pheoby’s choice and actions were a lot better than those of the porch sitters. Janie begins telling her story from her early childhood when she used to live with her grandmother Nanny. One day she was in the backyard of her home when a boy named Johnny Taylor meets her and kisses her. After watching this grandma decides that Janie should get married to a capable man who can look after her and protect her. So she decides to marry her to Logan Killicks who is a much older man and can offer Janie protection and a potato farm. The author Hurston compares Janie’s life with a tree stating, "Janie saw her life like a great tree in leaf with the things suffered, things enjoyed, things done, and undone." (Chapter 2, Paragraph 1, Page 8) thus emphasizing the fact that Janie experienced sexual awakening in her grandma’s backyard as she is amazed at the blooming pear tree. Hurston uses metaphors for Janie to express her beauty by stating, "She had glossy leaves and bursting buds and she wanted to struggle with life but it seemed to elude her." (Chapter 2, Paragraph 15, Page 11). In The Awakening, Edna is already married but she falls in love with another man, Robert. â€Å"There was Robert’s reproach making itself felt by a quicker, fiercer, more overpowerin g love, which had awakened within her toward him† (Chopin, 1899, pg219). After her marriage with Logan, Janie didn’t find the true love she was looking for. She visits her home seeking grandma’s advice saying, "Ah wants things sweet wid mah marriage lak when you sit under a pear tree and think" (Chapter 3, Paragraph 26, Page 23). But grandma just gives her a wait-and-see advice. This first marriage has only brought unhappiness and loneliness for Janie. At this point her dream of love and felicity dies and she begins to understand that "marriage did not make love." (Chapter 3, Paragraph 31, Page 25) Logan disregarded all of Janie’s feelings and desire for love and wanted her just to work on his farm like his first wife. Their relationship soon starts to get worse. Janie once told Logan, "If you can stand not to chop wood and tote wood Ah reckon you can stand not to git no dinner." (Page 45). Janie then meets Joe, a stylish and sophisticated man. After havin g been talking for many days they finally decide to run away and get married to each other. They arrive in town and get married. Soon Joe is elected as the mayor of the town and he gets himself busy in building and developing his new town, paying little or no attention to his wife’

National Food Marketing Report Essay Example for Free

National Food Marketing Report Essay Pakistan is known for spice in the world, as it has brought several sub continental taste from India after independence. National Foods is the leading sub continental recipe masala company of Pakistan with distinct market share as compare to the competitors. National Foods began its journey in 1970 as a Spice company, with a revolutionary product that popularized the concept of having clean, healthy food. National foods’ initiatives were, to make food that is hygienic, reduce time spent in the kitchen by women, foster health and contribute towards personal attractiveness, so that people who use our products would be able to experience a more rewarding life-style. This was long before the phrase ‘Corporate Mission’ had even been invented. However, founder’s philosophy remains unchanged over time. Even if their language – and the notion of only women doing the housework – have become outdated, in this age of rapidly changing lifestyles, fuelled by the rampant development of technology; consumers are compelled to alter their eating habits. National Foods responds to this challenge of developing innovative food products based on convenience and quick preparation in line with modern lifestyles and yet retains traditional values through its diverse collection of food products. In a history that now crosses three decades, National Foods’ success has been influenced by the major events of the day – economic boom, depression, wars, changing consumer lifestyles and technological advancements. Even after three decades the company’s focal point still remains on customer’s needs through product development in line with the changing market trends. COMPANY PHILOSOPHY National Foods must focus on customer’s needs and serve them with quality products at affordable prices at their doorsteps. Our products must be pure and conform to international standards. Our research must continuously produce new adventurous products scientifically tested, hygienically produced in safe and attractive packaging. We must create environment in our offices and factories where talents are groomed and have opportunity to advance in their careers. We must prove to be recognized as good corporate citizens, support good causes-charity and bear fair share of taxes. Reserves must be built, new factories created, sound profits made and fair dividend paid to our stock holders through building a reliable brand. National Foods Ltd. must get itself recognized as leader in Pakistan and abroad. With the help of almighty God, the company can achieve its targets in years to come. VISION STATEMENT The vision of National Foods Ltd. is â€Å"To be a Rs. 50 billion food company by the year 2020 in the convenience food segment by launching products and services in the domestic and international markets that enhance lifestyle and create value for our customers through management excellence at all levels. † BUSINESS PRACTICES NFL believes in conducting its operations with strong ethical and moral standards. NFLs statement of code of conduct business practices aims to provide guidance on carrying out its business related decisions and activities. We wish to achieve excellence in all spheres of our operations for which code of conduct form the basis. Any party entering any form of contract with NFL is bound to comply with the given guidelines. NFLs statement of code of conduct business practices has the following seven guidelines: 1. Unfair Means: Any use of bribery, kickbacks or any form of payment in cash/kind to obtain business related or otherwise gainful benefit for the company is strictly prohibited. Excessive business gifts and entertainment also hold the same meaning and NFL does not approve of such payments. 2. Respect and Integrity: NFL believes in giving respect to individuals. We aim to operate in a manner that discourages discrimination, harassment and/or influence. Discrimination refers to favoritism based on a particular aspect of an individual personality. 3. Conflict of Interest: NFL prohibits actions that are in conflict with the company business interests. This may include but is not limited to providing assistance to the competition or holding ownership interests in a customer, supplier, distributor or competitor and making personal gains at company expense. 4. Confidentiality: NFL believes in confidentiality of information related to company business activities. The company expects employees not to disclose or divulge by any means the confidential and commercially sensitive information except to the authoritative personnel requiring it. 5. Statutory Compliance: NFL believes in providing total support and cooperation to all the governmental and regulatory bodies irrespective of the extent of prevalent enforcement. 6. Financial Integrity: NFL believes in complete compliance with the accepted accounting rules and procedures. This includes but is not limited to Transparency: NFL discourages any illegal activity for the purpose of any benefit to the company or others. All information supplied to the stake holders and/or auditors must be authentic transparent and Disclosure: All transactions must be fully disclosed and must be for the purpose stated for. 7. Health, Safety and Community Responsibility: NFL is fully committed to safety, health and responsibility towards environment and community. All activities of NFL must portray responsibility towards the community and nation as a whole. NFL seeks to employ procedures that are safe, healthy and environment friendly. SITUATIONAL ANALYSIS This year brought a series of challenges and transformation for the Sales Team. As the magnitude of the socio-political upheavals increased in the country, the Sales Team was not only determined to face all the adversities, in the face of the law and order situation, but also introduce valuable changes which would be favorable for the overall growth and development of the company. In spite of the prevailing conditions of strikes, shutter downs and political turmoil, the Sales Team delivered its targets. In certain key categories like recipe and salt, we even over delivered. These categories have a significant impact in volume growth and bottom line as well. The Channel Specific approach implemented is beginning to yield results, where the Sales Team capitalized on the market sales potential in areas of Public Account, Local Modern Trade, International Modern Trade, Food Service Division, Special Category and General Trade. Sales growth in Public Accounts (USC-CSD) has more than doubled this year. In Special Category Management (SCM), sales of salt was at an all time high. The 2013 environment was once again challenging on account of deteriorating law and order situation, high inflation, counterfeits and energy shortages. However, in the wake of such challenges, we delivered 20% sales growth (Volume 15%) with an improvement in trading operating margin and EPS growth thereby demonstrating the value of strong alignment of our people behind our strategic priority to become Rs. 50bn business by 2020. Strong presence in international markets is at the core of our vision statement and in line with our aspiration we established a subsidiary in Dubai NFL DMCC to strengthen our export operations and plan to set up more subsidiaries in Europe and North America soon. The sustained business growth that we have evidenced in National Foods as well as strategic alignment provides framework for accelerated innovation, increased engagement with consumers and enhanced operational and financial capabilities. This will enable us to remain fit to win in more intense environment in future. Pakistan is the part of sub-continent, which is known for the high spicy foods and National Foods is the leading recipe masala of the country. But National Foods faced tough competition from the founder of the recipe masalas in the country that is Shan Foods’ Recipe Masalas. National Foods has different food categories and in each category they faced different competitors. National Foods started their operations with Jam, Jelly, Marmalades and Pickles and became a major competitor to Michelle’s and Ahmed Foods. National Foods are perceived as Pioneer in Ketchups and Sauces by competing with Shezan and now Shangrilla too. Following is the SWOT Analysis and Matrix as per National Food’s Strategy Formulation: Strengths: Cultural Image Developer Largest Food Exporter High Advertising Budget International Recognition. Weakness: High Pricing Strategy Limited Products Conventional Packing Stuck with Tradition Opportunities: High Food Entertainment Fond to International Tastes Multi-Cultural Lifestyle Technological Communication SO Strategy National Foods should introduced International Recipes WO Strategy Associate National Food’s Brands with Interactive Social Media Threats: Increasing Dine-in Hangout Low Priced Masala Brands Ready-to-Eat Food Availability Chef’s TV Demonstrations ST Strategy Sponsored the Cookery Shows on Leading Food TV Channels in Pakistan WT Strategy. Cobranding the National Foods with Leading Fast Food Chains for building association Proposed and Designed by Afnan Khan OLD VERSUS NEW BRAND LOGO OLD LOGO For over 40 years, we’ve been known as the one brand women all over Pakistan count on, but just like people grow and change, we’re growing too. And now it’s time for a change. Every year we’re growing bigger, brighter, more global, and our NFL spirit of adventure – which has been the energy behind every new and innovative product – is now the encouragement behind our new logo. The new Pakistani homemaker is feisty and vibrant and our new image is helping her feel just as we have generations of food lovers feel – completely at home. NEW LOGO At NFL, freshness is what keeps us going. We keep life updated with new recipes, new products, and now we’ve got ourselves a Transformed logo. As with everything we do, we took a careful look at what we had, kept the best of the past, and introduced elements that were exciting, appealing, and yet always true to our soul. We’re still caring, optimistic, and reliable and now we’re livelier than ever before! MARKETING MIX Product Categories National Foods Limited has Fourteen Product Categories: 1. Chinese 2. Desserts 3. Health foods 4. Jams 5. Ketchups 6. Pickles 7. Raj masala National Food’s Recipe Masalas are the high revenue generated product, competing with Shan Foods shoulder by shoulder. National Foods launched Rivaaj Pastes in last decade and received acclaimed response from the market by having a competitive advantage in product line. National Foods’ Chinese Recipes are pressured by the Knorr’s Chinese Recipes and failed to receive estimated targets. National Foods’ Ketchups are the followers in the market despite of being founder in the ketchup industry because of Shangrilla’s Chinese flavored ketchups. National Foods’ another product category of Pickles are the second most sales generated product and successfully beating the competing brands of Ahmed Foods and Shangrilla. National Foods launched Fruitily instant drinks around four years back but failed to receive the customer’s response because of mismanaged distribution and high advertising of competing brand of Tang Fruit Juices. Product Growth as per National Foods Annual Report 2013: Recipe Mix: National Recipes sales grew by 25. 2% further establishing its market leadership. Gross margin improved, thereby further strengthening the financial health of this important category. The National Recipe Princess contest was conducted in fifty colleges across six cities in Pakistan targeting college going female students. The Karachi Special launch was a laser focused activity to cater to Karachi by launching the recipe mixes keeping in mind the Karachi taste palette. Ketchup: The Sauces Category recorded star performance of 39. 6% growth underpinned by highly successful consumer offering of Ketchup and Chat Masala Combo Pack during peak seasonal period of Ramazan. Gross margin also improved significantly in this category. In addition to well-planned and tightly orchestrated advertising and promotional campaign, penetration, availability and visibility provided the brand fuel for growth to register impressive growth. Fruitily: Despite strong competitive environment in this category, Fruitily recorded 5. 6% growth, gained market share with noticeable improvement in Gross margin. As this is new addition to National Foods portfolio, we will continue to invest in this category to accelerate growth for the future. Salt: Sales grew by 26. 5% with Gross margin improving significantly thereby delivering healthy bottom line. This category has significant potential on health platform as it serves the human body’s requirement for Iodine. Pickles: The category grew by 18%, despite stiff competition. However, Gross margin was diluted on account of higher material cost as we did not pass on inflationary pressure to consumers. The manufacturing process has been redesigned to fully exploit the potential of automation and further upgrade the safety standards. Pricing Strategy National Foods launched their brands with penetrating marketing strategies especially for Masala Recipes, Pickles, Jams but found to be involved in skimming strategy for their brand Rivaaj. National Foods’ Masala Recipes are following the same pricing of Shan Recipes Masalas, but after the recent launching of Mehran Recipe Masalas and Nice Recipe Masalas at high priced strategy, National Foods are counted as on the skimming pricing. As National Foods are following the international quality standards with high marketing budgeting, they compel to be on their well settled prices instead of getting down, but to tackle the competition raised by Mehran Recipe Masalas and Nice Recipe Masalas, National Foods introduced Sachet at half price. Distributional Sales Force The National Foods sales team has also made a significant development toward rural penetration and coverage through a dedicated Rural Development Force (RDF). RDF has extended its operations up to 370 uncovered rural settlements and expanded its distribution to more than 4,000 outlets. To improve our distribution operations in Balochistan, they have appointed Muller and Phipps (MP), which is expected to enhance our sales performance in this geography. They have also taken initiatives to deploy IT solutions to maximize the benefit of information management in sales. A new software was implemented across Pakistan with key distributors to capture information on real time basis that will assist NFL to take quick action, provide analysis and assist in decision making. Promotional Activities National Foods is pioneer in developing state of the art promotional ideas in the food industry of Pakistan. Due to extra ordinary creative marketing and advertising campaigns, National Foods is perceived on the priority level as compare to their direct competitor i. e. Shan Foods in recipe masalas. Following are the leading marketing and advertising campaign: Rang Bharti Jao National Recipes celebrated its vivid persona with a two minute TVC, bursting with colors, emotions and sensorial shots of rich home-cooked food. In the background, the majestic voice of Tina Sani singing â€Å"Rang Bharti Jao† added to the surreal delicacy of the video. The â€Å"Rang Bharti Jao† campaign was a great success, as it won over the hearts of consumers due to its emotional appeal, and impressed the jury at the PAS awards. The amazing response led to National Recipe acquiring the Best Campaign Award in the Culinary Category. Karachi Special Launch After National Recipe’s great success, the Marketing Team was set out to cater to Karachi by launching recipe mixes especially made keeping in mind Karachi taste palettes. These recipe mixes have five different variants that are fierier and more flavourful to accommodate and satisfy the bold taste buds of Karachiites. Campaigning for these special recipe mixes was also in full throttle; with a TVC, hoardings and a massive BTL campaign, where the NFL float would go to different apartments and cook for the people there (trial activity). Moreover, Chef Saadat in support of National Foods would go to the float and cook for consumers all across Karachi. All this information was shared on our Facebook page for added hype. The Karachi Special Launch was a great stepping-stone for the brand’s aspirations of having long-term National Recipe loyalists in Karachi. National Ketchup Campaign National Ketchup experienced a huge boost in sales due to creative campaigns that coined the product as 100% tomatoes, making it synonymous with â€Å"real tomatoes†. Consumers highly appreciated the pre-emptive organic link to freshness and made the campaign, which ran on ATL and POS, very effective. The campaign also supported Ramadan season, which provided added exposure. National Recipe Princess Hundreds of college students were given a chance once again by National Foods to showcase their culinary skills. The National Recipe Princess contest was conducted in fifty colleges across six cities in Pakistan, with the aim of searching talented young girls who have a flair for cooking to compete for the title of Recipe Princess. This activation was highly successful as electronic media and digital media (Facebook page) gave it a huge boost. College students could keep track of the competition through photos, maps of the contest route, and group discussions and comments, resulting in colossal exposure of over a million views of the competition nationwide. Celebrity guest judges were also invited to the competitions for added hype and brand publicity creating the ideal recipe for success! National Pickles Campaign The attempt to reinvent the brand image of National Pickles proved to be a great success. The aim was to reposition it as a happening brand with an added zing, along with highlighting the pure, delicious and rich ingredients that make National Pickles the best. From the hummable tune to mouth-watering food shots and sensational ingredient shots, the campaign spoke to audiences of all ages, and increased the number of National Pickles fans in no time. National Ka Pakistan Pakistan’s culinary diversity and vivid culture are its joy and pride. National Foods sent out television’s renowned Chef Saadat on an exciting journey to discover the culinary gems hidden in the country’s nooks and crannies. Being the first ever attempt by a food company to create exciting episodic content that reflects the rich fusion of tradition and taste, this series was an attempt to showcase a safer and softer image of Pakistan along with highlighting Pakistan’s unparalleled love for food. The episodes were aired on 9 channels and were heavily supported by digital media as well. The show attained top ten ratings on news and entertainment channels, making it incredibly popular. National Ka Pakistan also bagged the prestigious Passion for Pakistan Award in the PAS awards 2012, triggering overwhelming success. Taste Of Pakistan National launched ‘Taste of Pakistan’, a unique cookbook that captured Chef Saadat’s journey from ‘National ka Pakistan’, and also celebrated Pakistan’s wonderful cuisine with 50 mouth-watering recipes from all across Pakistan. The response to this book was extremely positive because of the fact that the informative cookbook was not only a source for scrumptious recipes, but also a travel log, which helped consumers discover different regions of Pakistan and their delectable cuisines. Facebook Page Support By creating a presence on Facebook through the brand page, National Foods was able to interact with consumers on a much more consumer-friendly forum. It encouraged engagement as National Foods fans could now be updated about all the latest launches, BTL, contests, recipes, amongst other activities. Likes skyrocketed from a mere 15,000 to 60,000 within only eight months which resulted in an increase in the National Foods fan following, while setting sails to rising success for the brand. One-Minute Recipes In the fast-paced world of today’s times, people are always looking for quick solutions to everything. Taking the growing digital users as a base, National Foods launched the first ever one-minute video recipe cards in Pakistan. These one-minute videos were the quickest way to view a recipe with ease, and therefore, they gained a great deal of popularity, especially among the younger audience. The videos are now available on Google Play for Android cell-phone users too. To date, these videos have been viewed more than 55,000 times and the application software has been downloaded more than 6,000 times, thereby demonstrating its success. NATIONAL FOODS AS LEADING EXPORTER BThe wide range of National Foods products enjoys unparalleled acclaim across the world as we believe in providing nothing but the best. National Foods products are famous globally for their freshness, taste, hygiene and value for money. Providing you the exotic taste of Pakistan, National Foods products are distributed in over 35 countries in 5 continents, through our strategic partners. And with our continuous success, we are rapidly making inroads into new markets worldwide. NATIONAL FOODS IN COMMUNITY Commitment to CSR has been a part of the NFL strategy since its inception. Different initiatives reflecting our values are undertaken to give back to the society that has supported our business throughout the years. At NFL, we believe that CSR starts with providing the highest quality of products and services at the least cost and with the least environmental impact. From this foundation, our CSR aspirations continue to grow, incorporating processes and activities that aim to strengthen society and ensure sustainable social delivery. Sustainability underlines the foundation for NFL’s business endeavors, where we especially engage in strategic social investments, working to empower and uplift communities. The CSR Mission of National Foods is â€Å"Our CSR commitments must reflect all facets of our corporate personality – NFL as a manufacturer, an employer, a consumer in itself and as an industry leader. We uphold these commitments through our values, policies and our practices. †

Risk Management in Healthcare: Advantages and Disadvantages

Risk Management in Healthcare: Advantages and Disadvantages Submitted to : Mr. Emmanuel Badu Risk Management in healthcare facility The health care environment faces different and numerous of emerging risk, related to health care reform. The purpose of risk management is to pinpoint potential problems before they can affect and occur, so that the organization can planned and invoked ahead of time if needed. The risk handling process can mitigate unfavourable results on attaining objectives of the organization. This is a continuous and vital process of the business and management, and it should address the issues that can affect the achievement of objectives. Risk management must applied effectively that would mitigate and anticipate the risk that can critical the project. The effective risk management can measure by early and aggressive approach with collaboration and actively participation of stakeholders. Stable and strong management are important to build an environment that has open communication regarding possible risk. Internal and external risk must both consider for example cost, technical and schedule. Enterprise risk management helps ensure effective reporting and compliance with laws and regulations, and helps avoid damage to the entity’s reputation and associated consequences. In sum, enterprise risk management helps an entity to get where it wants to go and avoid pitfalls and surprises along the way. (Flaherty, 2004, p.1) Benefits of risk management in healthcare facility The healthcare facilities are always experiencing tremendous pressure from its consumer to provide highest-quality, reasonable cost care, workforce and aging population. Implementing this program has a place from planning to operations for handling crisis especially in healthcare facility where lives are handled. Challenges highlight that need to address in a healthcare facility are patient safety, regulations, policy, medical error and impact of legislation. The potential issues can have a big impact or can create a long term effects. Ignoring the potential risk can compromise patient care, financial losses and increase liability. Compliance is one of the benefit of implementing risk management, this ensure aspects of accreditation, licensure, medical conditions and coverage. This can prevent and protect the healthcare organization from degrees of loss. It can also provide effective mitigation or lessen the potential loss. â€Å"If you follow the principles of risk management you can mitigate collateral losses following an adverse event† (Hiatt, 2007, p.1). Another benefit is to provide a framework to increase patient outcomes, for example patient’s survey can inform the organization if clients are not satisfied with service, and this is an issue to consider for quality improvement. Lastly reduction of adverse effects, the organization should know there strengths and weaknesses to prepare them to face the challenges for providing quality care. Uncertain situation presents both risk and opportunity, it can erode or enhance the organization. Risk management enables the management to effectively fac e and deal with unexpected situation and increase its value. â€Å"Risk management is typically a hybrid function bridging a number of disciplines to reduce the incidence of organizational loss† (Hall, 2015, p.1) Risk management Reviewing activities and internal environment This component is the foundation of the framework, and it wraps how the health care facilities view and addressed the risk. It encompasses the management’s style and philosophy, it is a set of values, attitudes and practices to deal with risk. This is communicated within in the organization by policy statements and actions as well. The management aligned the people, process, and organization to facilitate successful action to cope in risk appetite. The said style is communicated and must be understood by the member of the organization. Every member of the organization should know the organizations philosophy, ethical values integrity, and culture of the workplace. Setting objectives Objectives are always aligned with tone of organization and always consistent with the risk appetite. It has four categories the strategic, operations, reporting and compliance. The objective should work well with all levels of risk that the organization accept in order to achieve its objective or risk tolerance. The successful risk management gives an assurance that the objectives will be reached and achieved within acceptable level of residual risk. Setting objectives is a tool that make and create target for the organisation to achieve. The healthcare facility need to set objectives to ensure all staff or employees are on the same level or same page when working in the facility. The employees will need to understand the reason behind the organisation to maximize the effectivity and efficiency. Management also need to set objectives for the employees to meet the level of expected action within the organization. According to Vitez (2009) â€Å"objectives should be clear, measurable and realistic† (p.1). Event identification This refers both on the internal and external circumstances. The organization identifies possible events that may affect negatively and positively on achieving its goals and objectives. Some of the internal categories originally from the choices of management; Operational risk, Empowerment risks, Information technology risk, Integrity risk, Financial risk, and decision risk. â€Å"The objective of risk identification is the early and continuous identification of events that, if they occur, will have negative impacts on the project’s ability to achieve performance or capability outcome goals† (Mitre Institute, 2007, p.1). Risk assessment with particular reference to the impact and likelihood risk The risk are identified, studied its impact, and the basis for determining how to solve and managed them. It’s a combination of qualitative and quantitative in order to determined and analyse how to managed and prioritize risk. The risk are ranked by levels this can help the managers to know and visualize future effects. First level is the Low exposition area refers to not significant situation that may be controlled, this usually can solve within the organization among the team. Second level Medium exposition area, this refers fair or not so urgent attention. The impact can be high and or low risk, but should managed accordingly to prevent high impact and prevent the likelihood. Third level is the High exposition area, refer to risk that need urgent attention, critical importance and on top priorities. Risk response plans The organizations management select the alternative risk response and the effects on risk that have high probability to happen and also the impact on financial against the benefits. Developing sets of plans to avoid, lessen and accept the risk. The four possible risk ask avoidance, treating, transferring and tolerance. Avoidance refers to response where you avoid or exit the causes of risk. Treating where action is implemented to lessen or mitigate the risk of unfavourable impact. Transferring means reducing or decreasing the likelihood and impact of risk. One of the popular transferring response is insurance. Tolerance refers to no action taken to the present risk. The organization must able to treat risk to know its causes and evaluate whether to manage or tolerate it according to convenience and opportunity of the response. Control activities Building strong actions plans, policies and procedures to be implemented to make sure the response to risk has positive and favourable outcome. This are also the policies and procedures build and implemented to make sure the risk action are has favourable outcome. Different type of control are preventive controls, manual controls, management controls and others. The control activities are part of the procedures by every organization to reach their objectives. It is the foundation for all other categories and components of internal control, gives discipline and structure. Information and communication It is important for the organization to have exchange of information that are relevant to risk identification and this should communicated within the organization. Effective communication and reporting is very vital to the organization’s risk management. The information can also be assessed through quality such as accurate, accessible, current and timely. The communication is also by shared mission and process, successful both informal and informal internal communication and external communication such as stakeholders. Poor communication has a big impact on the organization through increase of mistake and errors and increases stress and fears among the staff. On other hand, the effective communication of gives success within the facilities. Monitoring This is evaluation and assessment of the quality performance of the organization. This can be done by activities and different evaluation or can be both. The effectiveness of the organization or healthcare facilities on risk management should be monitored, to able to response properly, changes may implement, and to avoid crisis that may cause losses of the business. â€Å" If there was a health care risk management solution that could monitor any changes in criminal history or licensure status and instantly alert the employer if there has been new incident, that tool could be immensely helpful. (Wisjesinghe, 2010, p.1) This is really important because it can give information to the management for effectiveness and efficiency of the program. Also by means of monitoring the situation is always under control. Reference list: Garvey, P.R. (2013) Risk Identification retrieved from https://www.mitre.org/publications/systems-engineering-guide/acquisition-systems-engineering/risk-management/risk-identification Hall, S. ( 2015) The Role of Risk Management in Healthcare Operations retrieved from http://www.psfinc.com/press/the-role-of-risk-management-in-healthcare-operations Hiatt, C. (2011) 5 Tangible benefits of an Effective Risk Management Program retrieved from http://www.beckersasc.com/asc-accreditation-and-patient-safety/5-tangible-benefits-of-an-effective-risk-management-program.html Vitez, O. (2009) The Importance of Setting Business Objectives retrieved from http://smallbusiness.chron.com/importance-setting-business-objectives-4724.html Wijesinghe, D. (2010) Healthcare Risk Management : What’s your biggest exposure? Retrieved from http://hr.toolbox.com/blogs/really-know-your-contractors/healthcare-risk-management-whats-your-biggest-exposure-37663  © The International Academy of New Zealand 2013 DHM706 International Healthcare Policy Version 7Page 1 Assessment moderated on 12 August 2013

East Goes West :: essays research papers

One of the first works of fiction written by an Asian immigrant to the United States, Kang's novel describes his early adulthood with a poignant humor that touches not only on his most positive experiences in a new country--such as being befriended by other Korean Americans--but also on some of his worst: the time when college classmates convinced him to run a race in long underwear. Kang, however, never forces us to feel sorry for him; simply by relating his experiences to us in a uniquely crafted language that reflects both his extensive literary training and his own quirky sense of style, Kang manages to win our sympathy for an obviously gifted young man who faces discrimination and hardship during his first years away from home His struggle was long and hard, but he made the reader see the full picture. The joys, the downfalls, and even the times where he thought he could just give up. By making us relate to him, the reader could understand what they so previously where obliviou s to. I responded very favorably to his view of Korean culture but found his criticism of American culture distasteful.I did not fully receive the effect of Kang's humor until reaching the final sentence of the story. Before the final scene, Kang's wit serves the purpose of elevating the Asian Han in the eyes of his audience, but ultimately, it has a more serious, lingering effect. Ironically, it reveals the life of this character to be tragic, hopeless, and not at all amusing. The final line, delivered by Han's mistress, dismisses him from his post, for she requested "a house servant, not a comedian" (2001). Kang thus suggests here that regardless of the amount of effort Han puts into his work and no matter how honest his intentions, he will never be taken seriously nor given a chance to assimilate and improve upon his mistakes. Although he was expected "to work from morning to night" and "had never had to work so hard in his life with no time to himself," his intentions were never regarded as anything but lazy and laughter provoking. Upon learning that he is to be fired, he offers one final, wholehearted attempt to please an unsatisfiable woman: "But hoping still to make good, I dragged the vacuum cleaner in to do the living room, my usual morning task. The girl as usual giggled when she saw me. East Goes West :: essays research papers One of the first works of fiction written by an Asian immigrant to the United States, Kang's novel describes his early adulthood with a poignant humor that touches not only on his most positive experiences in a new country--such as being befriended by other Korean Americans--but also on some of his worst: the time when college classmates convinced him to run a race in long underwear. Kang, however, never forces us to feel sorry for him; simply by relating his experiences to us in a uniquely crafted language that reflects both his extensive literary training and his own quirky sense of style, Kang manages to win our sympathy for an obviously gifted young man who faces discrimination and hardship during his first years away from home His struggle was long and hard, but he made the reader see the full picture. The joys, the downfalls, and even the times where he thought he could just give up. By making us relate to him, the reader could understand what they so previously where obliviou s to. I responded very favorably to his view of Korean culture but found his criticism of American culture distasteful.I did not fully receive the effect of Kang's humor until reaching the final sentence of the story. Before the final scene, Kang's wit serves the purpose of elevating the Asian Han in the eyes of his audience, but ultimately, it has a more serious, lingering effect. Ironically, it reveals the life of this character to be tragic, hopeless, and not at all amusing. The final line, delivered by Han's mistress, dismisses him from his post, for she requested "a house servant, not a comedian" (2001). Kang thus suggests here that regardless of the amount of effort Han puts into his work and no matter how honest his intentions, he will never be taken seriously nor given a chance to assimilate and improve upon his mistakes. Although he was expected "to work from morning to night" and "had never had to work so hard in his life with no time to himself," his intentions were never regarded as anything but lazy and laughter provoking. Upon learning that he is to be fired, he offers one final, wholehearted attempt to please an unsatisfiable woman: "But hoping still to make good, I dragged the vacuum cleaner in to do the living room, my usual morning task. The girl as usual giggled when she saw me.

The Last Samurai Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The idea of honor is different to many people. The dictionary defines honor as, That which rightfully attracts esteem, respect, or consideration; self-respect; dignity; courage; fidelity; especially, excellence of character; high moral worth; virtue; nobleness; specifically, in men, integrity; uprightness; trustworthiness; in women, purity; chastity. [1913 Webster]. However in the film The Last Samurai, the idea of honor seems to differ between the different people in each culture.   Ã‚  Ã‚  Ã‚  Ã‚  The Americans equate honor with how many battles have been won. Not necessarily how the battles are won. We are introduced to the idea of American culture changing the Japanese way by first being shown the Japanese buying advanced weaponry from the Americans. Nathan Algren, played by Tom Cruise was revered with utmost respect for his victories in the civil war and against the Indians. However through out those battles many innocent people were killed. These facts however did not stop the American government from awarding him many medals of Honor, and thus leading to his recruitment by the Japanese emperor to train his armies. No medals however could stop the nightmares that Algren would have every night as he replayed the dishonorable things he had done in past battles.   Ã‚  Ã‚  Ã‚  Ã‚  The Japanese people were attempting to begin adapting to a western style of life. The government tried to take the samurai way of life out...

The processing of information begins

The processing of information begins when energy as the idea of irritant reaches one or more of five senses of the human being. This contact takes place while physical approach to the irritant, which stirs to activity one or several senses. This idea demands from side, which executes communication, to choose those means of information transfer, personal or mass, which are able to embrace the target market. So, when a person contacts with quite strong stimulus, his sensory perceptions become more active, and coded information transfers to his brains via nerve fibers.This effect is called sensation, which is influenced by the following three threshold determinations: 1. The lower (or absolute) threshold: it means the minimum quantity of stimulating energy or intensity, which is necessary to form the sensation. 2. The Extreme threshold: the point, in which additional increasing of stimulus intensity doesn’t affect the sensation. 3. Differential threshold: the minimum change of ir ritant intensity, which can be noticed by human being (Dictionary of Marketing and Advertising, p. 74).Some researchers of buyer behavior think that intensity of the irritant should be at least at minimum (absolute) threshold in order to make some influence on a buyer. The other think that irritants which are below the absolute threshold can influence the buyer as well – so-called conception of subconscious persuasion. We know that our sensory detection abilities go into a decline when we are getting older, so it is interesting to find out a way marketers appeal to the elderly people.The other thing we need to take into consideration is that during the life we are getting used to different sensation, so we have to increase the level of absolute threshold to attract attention. So, what is attention, particularly? It can be determined as direction of cognitive resources to process the irritant. One of the main difficulties for commercial company is to make a consumer to focus a ttention on some definite information, which has to be reported. Due to some sources, average consumer looks through three hundred advertisements per day.Average TW viewer looks through more then one hundred TV ads. It is pity, but a lot of such materials cannot attract attention, which is necessary to make some influence. The same situation you can see in trading as well. There are from 18 till 20 thousand different types of consumer goods in assortment of typical supermarket. The main problem there is marking out of one item from plenty of analogs at the market shelf and attracting of consumer’s attention as well.The factors which influence distribution of consumer’s limited resources can be divided into two main groups: personal (individual) and factors which have concern to stimulus. Besides, some emotional conditions of personality are used in publicity, such as feeling of self-confidence, reliability, self-satisfaction, creative abilities of human being, objects of love, strength, family traditions, immortality, etc. The second group of factors is called determinants, which relay to stimulus, it means these are characteristics of stimulus.The can be controlled, it means somebody can manipulate by them in order to increase or decrease the attention. So, it means that they are used quite often by companies in their struggle for buyer attention (Consumer Behavior, pp. 103-105). Let’s examine some factors used in order to attract the buyer’s attention by the example of elderly people, taking into consideration their peculiarities we spoke about a page before. Size: To tell the truth, the stronger irritant is, the higher is a probability that it will attract attention.In case you enlarge the size of printed advertisement, you’ll increase chances to attract buyer’s attention. Probability that the object will be seen in the shop, depends on size or quantity of trade space for this definite item. This is mostly important for impulse shopping, where sale depends partially from the fact how many place is given for the item. As elderly people often have poor eyesight, it is important to take into account size of type – it should better be bigger, then letters, typed on the items which are aimed for younger people.Some pharmaceutical companies make medicines which mostly are used by elderly people and write information for these medicines by big letters, in order to see description clearly. Color is also one of important factors. Color advertisements can increase sale for 41% more, than their black and white analogs. Moreover, some colors can attract attention more, then the other. We can examine some meanings of colors here. Red color – color of determination, can arouse strong desire to make some deed, for example to buy some item.Orange color can add activity, but at the same time will give the feeling if internal balance and spiritual harmony. Yellow color inclines to communication. I t is the color of open mind and communication, at the same time it is able to provide the thing with intellect, so this is the reason that a lot of Hi-tech companies make their advertising in yellow color. Green is good in publicity of medicines, health centers. Pink increases the feelings, so it can be used in perfumery, goods for women and children, family centers etc.Blue is a color of peace and harmony, dark-blue – helps to concentrate at the very necessary. In 1959 Ris made a test (color Lusher test) in medical clinics of Leipzig University and tested 1000 people of different age, from children till elderly. He found that young people, especially in the age before 25, prefer red color. The elder people are, the more they like dark colors (Journal of Advertising, p. 15). Still, it is very difficult to influence attention of elderly people also because they due to their life experience can resist the publicity and advertising more then young people or children.LG Company m ade a mobile phone, which is specialized for elderly people. Marketers understand that it is quite difficult for elderly people to see small letters, press small buttons as well as learn new technologies. Still, the majority of elderly people prefer a basic number of functions – it means the idea â€Å"A telephone should be used to make calls only†, so LG made this telephone with elementary functions only. Big buttons and low price – are two factors by opinion of LG, which should satisfy demands of elderly. This model (LG NS1000) allows only making calls and receiving/sending SMS.Japan manufacturers of automobiles intend to start a new line of special automobiles for elderly people. As local Mass Media informs, such new and clever auto will help the driver to brake and to turn the wheel. They plan assembly-line production of such cars from the beginning of 2006. Auto will have numerous sensors and cameras, which can read all movements of hands, legs and eyes of driver and will determine mistakes in driving. At present time specialists analyze influence of age changes for physical reaction of driver and his ability to estimate situation on the road.In accordance with results a special computer program will be created to help elderly drivers. A prototype of new car is already developed, which will have speed till 60 km/h. The creators of new auto consider that this novelty will be of great success because of increasing quantity of elderly drivers in Japanese society. The cost of such a novelty will be approx. 9-13 thousand dollars. Now, let’s make the excursion to Austria, where one of the trading concerns makes an interesting experiment: this concern opened two supermarkets especially for elderly people.This experiment is interesting before all because representatives of the elder generation traditionally aren’t attractive group for retail trade: seems that they don’t have much money, and their demands are quite modestà ¢â‚¬ ¦ Still, almost in all European countries fast ageing of society takes place, and quantity of elderly people is increasing more and more†¦ So this supermarket in Vienna is a kind of test place, where technologies of servicing of quite specific client sphere, which is constantly increasing and becomes more important, take place.At the first sight, this is a very ordinary supermarket: long rows of shelves, relaxing music from dynamics†¦ But if you be attentive, you can notice some differences. For example, figures at the price-list: they are bigger, then usual. Some of shelves have magnifying glasses, in order the client will be able to see inscription at the goods, which are usually typed by small font. Besides, you can ask the cashier to give you glasses for reading.Just near the exit you can see a comfortable bench to have a rest, near it – the device to measure blood pressure. The cart for shopping has special hanger in order to put there a walking stick. The gangway between shelves is bigger then in usual supermarkets, and floor in the shop is made of special material, so legs don’t slide. Moreover, the shelves are made in such a special manner that elder person doesn’t have to bend down or stretch for goods he needs. All those novelties were highly appreciated by the clients.

Nutritional Assessment

The Body Mass Index (BMI) is the ratio of weight to height and is used to classify people as being â€Å"underweight,† â€Å"normal,† or â€Å"obese† (BMI Classification, 2007). Using the international classifications, a BMI of 32.2 would be considered as Obese Gr. 1. The case being answered is why is a person who eats normally at 4-5 fairly healthy meals every day, satisfies the recommended allowances classified as obese? Many factors must be considered when answering this case. Most important among these is whether the measurement of the BMI is done under normal conditions, that is, if the body type, health status, body composition and metabolic function of the patient are considered. Truly, there are some instances when the BMI classification is not applicable. It must be noted that the Body Mass Index is a standard for determining the risk of normal people. It cannot be used for people who have high muscle mass. Muscle is considered as heavier compared to fat and a more muscular person would naturally be higher in body weight compared to his or her â€Å"more normal† counterpart. Two persons, for example may have a 32.2 BMI but may have different body compositions: one may appear â€Å"fat† because of greater body fat composition and the other may appear really lean and healthy because his or her body composition is mainly of muscles. A bodybuilder may always be classified as â€Å"overweight† or â€Å"obese† if BMI standards are used; when Arnold Schwarzenegger won a certain competition, his BMI was 31 (Whitney, Cataldo and Rolfes, 2002). As it is, the definition of the BMI must be kept in mind—it only considers the person’s weight and height and not the person’s body composition. In other words, in assessing the health risks of a person using a BMI, the body composition or body type of a person should be considered first because the results may erroneously represent the real status of the individual. The results of the Body Mass Index can also be influenced by the water composition in the body. If the person is retaining water, for example, he or she should not be classified using the BMI standards because the weight is affected by the unnecessary water that is retained inside the body. If water is retained and the person is measured, the BMI would naturally result to a higher value which would not represent the person’s true health status. Edema or water retention can sometimes happen to people with kidney failure, and to women who are pregnant. The BMI classification should also not be used to pregnant women because in measuring the BMI, the weight of the unborn child is not considered which could also erroneously increase the true value of the index. The result would then, not become representative of the true health status of the individual. If however, the patient is not â€Å"muscular†, the relatively high BMI of the person, despite his or her normal intake can be attributable to the person’s rate of metabolism. There is a possibility of the person having low metabolism as a result of previous abnormalities in dietary practices and intake or possibly a thyroid disorder. Hypothyroidism can decrease the rate of metabolism of a person by as much as 30%. At such rate, the person, no matter how healthy his or her eating habits are, is at risk to gaining more weight, having higher BMI and thus, being at risk to the diseases associated with higher BMI. These factors must be considered first in assessing whether there is something significant in the BMI of the patient under study.   The 32.2 BMI of the person may not be signifying a risk in health but a mere indication of erroneous use of the classification without considering the body composition, water retention, or pregnancy. But if these factors are considered, the person must really be at risk for high fat deposition as a result of low rate of metabolism. The person should then consider doing more physical activity or consulting a doctor on how to normalize the thyroid function. Works Cited BMI Classification. (2007). World Health Organization. Retrieved 26 Feb 2007 from http://www.who.int/bmi/index.jsp?introPage=intro_3.html, Whitney, Cataldo and Rolfes. (2002). Understanding Normal and Clinical Nutrition. 6th ed. Stamford, CT: Wadsworth Thomson Learning.