Electronic Media Essay

Electronic media argon that utilize electronics or electromechanical might for the end user (audience) to access the content. This is in contrast to static media (mainly fool media), which argon virtu everyy often created electronic every(prenominal)y, just shamt bring electronics to be accessed by the end user in the bulls eyeed form. The primary electronic media sources familiar to the general unexclusive be better kat oncen as video recordings, audio recordings, multimedia presentations, slide presentations, CD-ROM and Online Content. Most refreshing media be in the form of digital media. However, electronic media may be in any analog or digital format. Devices such as televisions, computers and cd-roms that make instruction available to batch.ImportanceIn October 2003, the British humanistic organization Christian Aid released a report that $4 cardinal in Iraqi funds, which had been earmarked for reconstruction of the coun label, had disappeargond. The Coalition Provision Authority (certified public accountant), the U.S. controlled luggage compartment that ruled Iraq at the time, was relegated with handling that money. An examination of financial records between June 2003 and October 2004 battle arrayed brusque bookkeeping and investigators install indicators of potential fraud, the report said At the time, the CPA vigorously denied the accusations. By June 2004, the amount of money gone missing had more than(prenominal) than doubled from four to almost nine billion dollars.This stage was inform with minimal c everywhereage when the announcement was first released. As the investigation progressed, the story of the missing billions was reported several times during the summer months of 2004 and again in January 2005. However, it was never given prominence in every word of honor medium. The writers at Faithful Progressive called it the biggest and single most under-reported story of the last socio- scotch class.News Media and Democr acyIn a democracy an informed public is of critical importance. In matters regarding the self-interests of the citizenry and of the nation as a whole, intimacy is key in reservation decisions regarding participation in the process of democracy. Indeed, flunk to report important news, or reporting news shallowly, inaccurately, or below the belt piece of ass leave people dangerouslyuninformed.The mass media of instantly has tremendous power within society. What and how information is distri scarcelyed can countenance ineradicable consequences for individuals and society as a whole. As such, control of media outlets is regarded as a valued form of property for those seeking political or economic power. Among other sources of power, it is important to note that mass media has the ability to pull in and directattention to problems, solutions, or people that can favor those with power it can discuss status and confirm legitimacy it can be a groove for persuasion and mobilizatio n (Graber, 33). This represents an incredible amount of power, and over the past twenty years or so, people have taken control over these outlets for the sole purpose of attaining both political and economic power.InternationalIn the United States, there are three twenty-four hour news networks. President Bill Clinton stated it well in a solution to the question of the condition of todays media. He stated, The thing I worry about most is that people will have all the information in the world but wont have any way of evaluating itThats what I consider to be the most significant challenge presented to all of you by the explosion of media outlets in the tuition Age.COMPARISON WITH PRINT MEDIAIlliteracyAccording to United Nations report Pakistan has 55% literacy rate. This makes it 160th country in world. Because of low literacy rate people cannot present the printed news. This gives an edge to electronic media over print media.Media of futureElectronic Media has a clear edge over print media even if new media (for eg. The Internet) is not included in it. Print media is more of a habit with people and still caters to a sizeable population. scarce electronic media offers a forget me drug of choice to the people, especially to the jejuneness (GEN Y), the largest growing segment of our population and more importantly, has theability to maintain the pace at which the preferences and demands of the Gen Y changes. The shrinking readership of the print publications perhaps is testimony to the changing media consumption pattern of the people today.Although we dont see an immediate threat to the print media, more so because it is a centuries old media, yet we believe it definitely is not the media of the future. Moreover, electronic media is visually more appealing and more effective in not only conveying a message but by sexual morality of being a frequency medium, is also effective in registering it, thence ensuring high brand recall amongst viewers & potential customers. For the advertisers and advertising agencies, it provides enkindle opportunities to experiment with new and innovative ideas which reduces the medias dependence on traditional sourceWhich is best?It depends on which area you are in. In verdant areas, where there is no technology, print is better, but for the urban areas, electronic media are the best. Print media was supposed to have died 10 years ago, but that has not happened. In terms of mobility and cost print media is better than electronic media. But in terms of speed, coverage and reliability, electronic media are the best. Newspaper is no longer essential, while attending the usual morning business, in the toilet. laptop computer is the in thing one can browse as many an(prenominal) e-papers as desired.IDENTIFICATION OF THE PROBLEMNew technology has many cordial and educational benefits but caregivers and educators have expressed concern about the dangers newfangled people can be exposed to through these te chnologies. To respond to this concern, just about states and work districts have, for example, established policies about the use of cell phones on civilise grounds and developed policies to block access to certain websites on school computers. Many teachers and caregivers have taken action individually by spot-checking websites utilise by young people, such as FACEBOOK, YOUTUBE.This brief focuses on the phenomena of electronic aggression any kind of aggression perpetrated through technologyany type of harassment or bullying (teasing,telling lies, making fun of someone, making rude or mean comments, spreading rumors, or making weighty or aggressive comments) that occurs through email, a chat room,instant messaging, a website (including blogs), or text messaging. juvenility is easily deceived, because it is quick to hope. AristotleThe young personfulness is get the wrong path by the use of this E-Media. Our main aim is to nurse our youth from the dangerous effects of E-Medi a. In E-media we will target specifically the TV media which is accessible by the whole family especially the youth. Further in youth TV is mostly watched by the women of the family. These effects are either caused intentionally or by the negligence of E-media personals. Intentional effects are either for the promotion of their channels.The E-Media personals are displaying the unethical dramas, either the stories are distracting the youth or the scenes of the drama are worrisome and unethical. They provoke the fe manly and male tattleships which are considered unethical in our society. Most of the dramas and soaps are based on love stories and relations of married women with young guys.Some TV shows are provoking aggressiveness in our youth. We will attend a programme of ARY MUSIK named LIVING ON THE EDGE. This program consists of unethical, immoral and non islamic dares given to the youth of Pakistan. That is done to provoke aggressiveness and to bring our youth to the level o f the unethical youths of western countries. He is trying to copy the programs like FEAR FACTOR, RHOADIES and so forth Similarly the E-Media personals are provoking nakedness. Either that nudity is in near form or half nudity. We use the term half nudity for the scenes in which women or men are wearing away inislamic clothes. Wearing sleeveless, wearing Capri, uncovered hair, uncovered belly etc is completely inislamic.Hereby we will mention some channels that have bought the licenses of western movie channels and are showing scenes containing kisses and some other unethical scenes. Channels are ARY digital who has recently bought license of HBO. Plus there are our cable operators who are showing unethical channels at midnight and at day time. grass scenes also provoke the drug addiction in youth. Previously the ads of cigarettes were illegalise in order to decrease the percentage of people converting to addiction. But now these smoking scenes are consistently being shown in man y dramas and shows. When a boor watcheshis favorite actor smoking in a TV drama and performing stunts or having lots of girlfriends because of that cigarette then that youngster follows him. Same is the case with scenes containing alcohol and beer.Violent footages are also disturbing for the youth. We see many Indian movies which are showing scenes of fights which are followed by the youngsters. Same is happening here these days all the boys are found to be fighting with each other. They think they are living in their ideal movie and they are the heroes. Wrestling and cartoons are watched by the children and they try to implement that in their real life often damaging either themselves or some other member of family.SIGNIFICANCE OF THE PROBLEM in advance examining the state of the news media in todays society, it is important to influence what good reporting of news should be. Doris A. Graber, in her book Media Power in Politics, thinks it important to distinguish between news and truth. The function of news is to discern an event. The function of truth is to bring to light the hidden facts, to set them into relation with each other, and make a picture of reality upon which men can act (Graber, 41).News dissemination, whether through radio broadcast, newspaper articles, or a web site posting, should perform both functions in order to rattling inform. Good news can affect society in appointed ways. Determined, sweepingcoverage of important topics can improve local communities, rid government of outlaw(a) public officials, save lives, and so many other things. Reporting events and breakthrough truths is critical for the news media to perform its function.Media is the pillar of a society. Television is a vital source from which most people receive information. News and media delegates on television have abused their powers over society through the respiration of appealing news shows that misinform the public. Through literary research and experimentation, it has been proved that peoples perception of reality has been altered by the information they receive from such programs. Manipulation, misinterpretation, word arrangement, picture placement and timing are allfactors and tricks that play a major role in the case. Research, experimentation, and true media coverage has pinpointed actual methods used for deceptive advertising. Television influences society in many ways.People are easily swayed to accept a whimsey that they may not normally have unless expressed on television, since many people think that everything they hear on television is true. This, however, is not invariably the case. It has been observed that over the past twenty to thirty years, normal companionable behavior, even actual life roles of men and women and media, regulatory policies have all been altered. Media has changed with time, along with quality and respectability. Many people receive and accept sham information that is merely used as an attention gra bber that better the shows ratings and popularity. This involves sensationalizing a story to make it more interesting, therefore change magnitude the interest of the audience.People often know that these shows aim to deceive them, but still accept the information as truth. The E-media has severely damaged our youth and provided them with altered and false information. Thus one whole youth of Pakistan is having incorrect information and has inaccurate knowledge which not only is damage for them but for the whole generations which are to come. Following quotes represent the significance of youth Youth is the trustee of prosperity.