What is LinkedIn? Essay -- Website, Professionals, Networking

LinkedInLinkedIn is a website specifically established for the masters all around the world to network. The website allows people to assay for business contacts, manage their professional identity, research firms, join industry groups and put desired career opportunities. This website is also being leveraged by the brands and recruiters and many collective profiles have been established on LinkedIn to recruit candidates and develop a pot of potential candidates through networking (Lewis, 2012). Is the organization doing well?Despite the increasing argument in the internet sphere, LinkedIn has been performing since its establishment in 2003. LinkedIn is always button to have the benefit of being pioneer in launching a website that targeted the specific niche of professionals for networking and recruiting. As of March 2012, LinkedIn was declared as the largest professional network on the internet with revenue of $522.2 million in 2011. By 2012, the website has more than 150 milli on members in over 200 countries. The conquest of LinkedIn can be determined from the fact that it is the first major U.S. companionable networking company that completed its initial public offering in 2011 by raising an aggregate of $270.2 million for general corporate purposes and working great (Our hearty Times, 2012). The main reason for the success of LinkedIn has been its ability to offer in advance(p) products and services to all its members. The individual profiles and corporate profiles are provided with different jog of products through which they can affectively leverage the potential of LinkedIn. The company has targeted all areas in the specific niche of professionals around the world and has diversified its portfolio to r... ...ed Marketer, February 2009, pp. 17-18.Steyn, P., Salehi-Sangari, E., Pitt, L. and Berthon, P., (2010). The SocialMedia Release as a Public transaction Tool Intentions to Use Among B2B Bloggers. Public Relations Review, 36(1), pp.87-89.Th ackeray, R., Neiger, B., Hanson, C. and McKenzie, J., (2008). Enhancing Promotional Strategies Within Social Marketing Programs Use of Web 2.0 Social Media. Health Promotion Practice, 9(4), pp.338-343.Venkatesan, Rajkumar, Kumar V., and Bohling, Timothy, (2007). Optimal Customer Relationship Management apply Bayesian Decision Theory An Application for Customer Selection, ledger of Marketing Research, 44(4), pp.579-594. Verhage, Bronis, (2010). Marketing Fundamentals. Noordhoff Uitgevers bv., Groningen. Ward, David, (2009). Needs Seeded Strategies, Journal of Applied economic Sciences, vol. IV, iss. 3(9), pp.441-456.