Contemporary isssues in Marketing Essay Example | Topics and Well Written Essays - 4000 words

Contemporary isssues in Marketing - Essay Exampleetitive business environment, it is evident that global marketing strategies and tactics have significantly evolved and ar used intensively within the operations of the business. This is because of the increasing power of the consumers along with their ever-changing demands. This also signifies the evolution of the customers oriented business process. This particular approach is pick out with the intention to gain competitive advantages over rivals. In this regard, it is also evident that the technological developments such as the Internet have a major use in the evolution of the business process, thereby attaining competitive advantages (Hackley, 2013).In order to gain competitive advantages, it is notable that the corporate organisations execute several activities that are call for for getting the desired level of performances. These activities are considered as ethically and morally valuable for the overall business operations in any sector. Eventually, it leads to social benefit, which indirectly benefits a corporate organisation (Tadajewski, 2004). In this context, the objective of this particular research essay is to consider all these aspects in a comprehensive or exemplifying manner. The outcome of the research will subsequently aid the young marketers and others to attain professional developments and organisational growth at the same time.In the new-fashioned era of competitive business environment, marketing strategies and tactics of companies has changed significantly. This has considerably led to the evolution of marketing through the involvement of technologies. In this regard, one of the major technological developments in the modern era is evident from the onset of internet technology. Internet technology has led to the improvement of communication among people residing in different parts of the world. This has considerably back up and benefitted the corporate enterprises in gaining a bette r position for themselves within the marketplace. Through